A dark, menacing webpage appeared the first time I visited Flyp. At first glance the site seems depressing and boring. But after a quick flip through their scrolling feature stories, neatly aligned in the middle of the homepage, the website that claims to be "more than a magazine" is exactly that. Not at all dull, Flyp is an organized online magazine that prompts interest in a variety of topics.
Unlike Time Magazine's website, which stuffs information down your throat from a jumbled homepage, Flyp is an online tool that is easy to read like a magazine and goes beyond dry, one dimensional webpages. This may have been the point of Flyp Editor in Chief, Jim Gaines, the previous editor of Time Magazine, "We aim to combine mediums in a manner that allows the stories we develop to make sense together as a package...but in a more dynamic and frankly, more realistic way, given how people consume media."
Once a story is opened it splays an intro video with sound and awesome graphics across your whole monitor. The graphics are bright and tight, there's an option to have music stream continuously, and pictures and graphs are so fluidly pieced together you barely realize how much information you're actually absorbing. The story itself has links and embedded videos that are creatively displayed; the whole event let's the user actively enjoy each story.
The home page not only links to readers' blogs but also offers a Podcast for the iPod or iPhone. Flyp is a great online experience and while its future is not certain, people are talking excitedly about this new media site. Flyp must find a mature and digitally savvy audience that yearns for a wide range of topics. Users must hold on to the meaning of the story and not get lost in all the flash and glitter of this appealing new journalism experience.
Unlike Time Magazine's website, which stuffs information down your throat from a jumbled homepage, Flyp is an online tool that is easy to read like a magazine and goes beyond dry, one dimensional webpages. This may have been the point of Flyp Editor in Chief, Jim Gaines, the previous editor of Time Magazine, "We aim to combine mediums in a manner that allows the stories we develop to make sense together as a package...but in a more dynamic and frankly, more realistic way, given how people consume media."
Once a story is opened it splays an intro video with sound and awesome graphics across your whole monitor. The graphics are bright and tight, there's an option to have music stream continuously, and pictures and graphs are so fluidly pieced together you barely realize how much information you're actually absorbing. The story itself has links and embedded videos that are creatively displayed; the whole event let's the user actively enjoy each story.
The home page not only links to readers' blogs but also offers a Podcast for the iPod or iPhone. Flyp is a great online experience and while its future is not certain, people are talking excitedly about this new media site. Flyp must find a mature and digitally savvy audience that yearns for a wide range of topics. Users must hold on to the meaning of the story and not get lost in all the flash and glitter of this appealing new journalism experience.
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